Style icons, personality statements or simply a woman’s best friend. When it comes to bags, Gianni Chiarini knows a thing or two, especially since leather is the family business of this Florentine entrepreneur. And this is since the early 90s, when his father, Carlo launched a new creative business venture based on one of the world’s most vital and important tanning districts and on the model of a cutting-edge sector for the period – Italian ready-to-wear fashion. A model shared by many emerging Italian and foreign concerns in fashion, guaranteeing fast turnover and dynamic, creative production solutions and logistics. To create classic, linear accessories that would suit the tastes of contemporary women, focusing on colours – often borrowed from makeup palettes – Gianni Chiarini, with the businessman’s acumen but the cool hunter’s soul, made use of the whole rich and useful background inherited from his father and from the business he had founded. In the late 90s, he started the brand that bears his name, his style and his creative and personal vision, a combination of art and business. The result was headquarters set up in Florence, Italy’s cradle of beauty and good taste, in the strategic production area for clothes and accessories just a short distance from the city centre.

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