Laura Vita is a French brand that draws inspiration from the Latin word "laurus," meaning glory, and "vita," meaning life. The brand is dedicated to creating products that combine pure creativity, freedom of expression, and comfort. The goal is to offer women a way to express their personalities, far from conventional trends.

The project stands out for its design that combines the pursuit of freedom with innovative, high-quality materials, prioritizing the use of natural leathers and waste reduction. The brand promotes sustainability and the conscious use of limited resources, adapting to the needs of modern times.

The brand's core values include discretion, freedom of expression, price accessibility, and a strong commitment to sustainability. The brand is particularly mindful of avoiding fleeting trends, instead developing an eclectic and lasting style that reflects the true essence of those who wear its products.