The story of Chiara Cocòl is rooted in a legacy of creativity and affection. From an early age, Chiara was influenced by her mother Luciana, who dressed her in wide shirts, gaucho pants, and flowing skirts—choices that stood out from the mainstream trends.

Over time, this freedom of expression grew into a true passion and then a profession. Chiara began customizing everything around her, discovering a personal language made of color, texture, and fabric, often playing with buttons and scraps in her mother’s workshop.

After completing fashion school and spending over 15 years working alongside Luciana, Chiara launched her own brand in 2011: a project dedicated to creating clothes for everyday women, with their strengths, challenges, and individuality.

Chiara Cocòl offers garments designed to adapt to each person, not the other way around. Natural fabrics, relaxed cuts, bold color combinations, and quality details reflect an idea of fashion that is honest, inclusive, and made to be lived in—where every woman can feel like herself, beautifully.