Our selection BOOMY
Salvio Rollo and the BOOMY project, a shoes collection inspired by the "Y Generation”, the MILLENIALS, where contents are expressed with the language of ECHO BOOMERS, DIGITAL NATIVES AND SOCIAL VALIDATORS: sharing, informality, nonconformism, personalization. Different suggestions to set off a future evolution. ECHO BOOMERS, present trend which looks at the future, imposes the guidelines for each single model delivering the lively impulse and the worth of the expression for each single personality. Boomers buy to be, not to have. They do not purchase to cover their needs but to build their own identiy. They want to appear, they want to be part of a group and hence they have to purchase precise items: each product is a status symbol.