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Our selection KEEP

KEEP

The craftsmanship found in the brand KEEP has its origins in the second world war, when at the age of 17, Giuseppe Caretto established his first small workshop in Salento, in Surbo, a town with a strong tradition of shoe making.

The craftsmanship found in the brand KEEP has its origins in the second world war, when at the age of 17, Giuseppe Caretto established his first small workshop in Salento, in Surbo, a town with a strong tradition of shoe making. In the beginning production was aimed at a local market, a small production but valuable all the same, well organized, skins cut by hand with a craftsman’s knowledge, a driving force to the business, a continuous development which was both skilled and passionate. In the 80’s Giuseppe’s son decided to following his father’s footsteps, inheriting his father’s passion and skill for the business, always paying particular attention to detail. It was the beginning of twenty years of careful observation, experimentation and research time spent never very far from his inherited “skill”. So the brand KEEP was born, with its two lines “Keep Originals” and Keep 100%Italia”, techniques evolve, classic techniques are grafted onto new ones but always maintaining an unmistakable quality which meets with both national and international tastes.